Carrefour Marketplace

  Back to  Sustainability Next-gen e-catalogs: bring customer experience to the next level January 19, 2022 Check out Carrefour’s latest move regarding e-catalogs, focusing on customer experience with customization and interactivity! A powerful innovation to better serve our customers and link efficiency and eco-friendliness. Catalogs have always been a leading tool for retailers, and back in the 80’s was the “golden age”. They offer a great way to communicate with customer and prospects whether it be about new products, exclusive promotions or store openings. Decades after decades they have left their mark on generations of consumers… Many of their ads got cut, folded, and stored in many wallets and notebooks!  Of course, consumer habits are always evolving. According to the  ADEME  (France’s environment and energy management agency), in 2021, 58% of French consumers considered printed catalogs as valuable information, while the 42% others perceived them as a w...